In the high-speed, visually-oriented world of real estate, professional photography is not a luxury—it's an absolute necessity. In this article, we're not just talking about snapping pretty pictures, we're discussing the potential to enhance your brand, elevate your Gross Commissionable Income (GCI), and facilitate quicker sales at higher prices. Essentially, we're exploring the game-changing benefits of professional real estate photography for your business.
The Impact of High-Quality Images
In the realm of real estate, a picture can indeed be worth a thousand words - and a considerable number of potential buyers. A substantial number of real estate agents have embraced professional photography, and for a good reason. With the rise of digital technology, the majority of homebuyers now rely on online resources for their property hunt. If your listings lack professionally-taken images, you're not only missing out on this significant pool of potential clients, but also surrendering a competitive advantage to your peers.
According to a study by Redfin, homes with images captured by professional photographers sold three weeks faster and for over $10,000 more relative to their list prices, compared to those with amateur photos. Furthermore, the sharpest 10 percent of photos sold at or above list price 44 percent of the time, a figure that dropped to just 13 percent for average sharpness images.
Investment, Not an Expense
Rather than viewing it as an expense, consider professional real estate photography as an investment in your brand. Yes, there are costs involved, but the return on investment—more leads, faster sales, and higher prices—far outweighs the initial expenditure.
The Cutting-Edge of Real Estate Photography
In today's competitive market, innovative techniques can provide an edge to your listings:
- Drone Photography: Aerial drone photos provide a unique perspective that ground-level photos can't match. They can help buyers understand the property's dimensions and the surrounding area. They can even highlight inaccessible features like roof conditions or solar panel setups. Homes and properties with drone images are 68% more likely to sell than those without them, making this a key advantage for your listings.
- 3D Virtual Tours: Preliminary results from two separate studies indicate that listings with a Matterport 3D virtual walkthrough sell for a higher price and can spend less time on the market compared to homes listed using a traditional marketing package. Depending on the market, the average listing with a 3D virtual tour sold for up to nine percent higher and closed up to 31% faster. A second study showed that homes with a Matterport 3D digital twin sold 20% faster than properties that did not have a Matterport 3D virtual walkthrough.
- Floor Plans: These give potential buyers an added layer of understanding about the property's layout.
- Virtual Staging: This helps prospective buyers visualize living in the space, especially effective for empty rooms.
Why Opt for Professional Photographers?
Employing professional real estate photographers can mean the difference between a standard and standout listing. Their expertise extends beyond merely knowing the technical aspects of their craft. They understand how to tell a visual story that resonates with potential buyers, creating a narrative that not only showcases a property but also captivates the audience.
The Power of Brand Consistency
Maintaining consistency in your listing photographs contributes significantly to your brand image. This consistency inspires confidence in potential clients, positioning you as a reliable and professional real estate player.
Professional Photography Helps You Sell Faster
Harnessing the power of professional real estate photography is a proven strategy to enhance your brand and optimize your real estate business. By investing in high-quality photography, you're setting your business up for more leads, quicker sales, and higher profits. Stand out from the crowd and start reaping the benefits of professional photography today. Here at Denver Creative Group, our goal is to provide you with not just information but actionable insights to excel in the exciting world of real estate. Stay tuned for more!
Sources
Redfin